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| From left: JNF CEO Russell Robinson, author Seth Siegel, JNF Desert States Executive Director Deb Rochford, and Itzik Becher. |
Our JNF staff members are a varied and colorful bunch from all around the globe and all walks of life. Here, Major Gifts Director for Desert States Itzik Becher describes the meandering path that led to his current position, one he is palpably passionate about.
By Itzik Becher
Most of my life I spent in the arts -- managing, producing, and representing the best artists from all
over the world (Woody Allen and his New Orleans Jazz Band; Peter, Paul and Mary; Haris
Alexiou; Dulce Pontes), and the most significant artists from Israel (Chava
Alberstein, David Broza, Mayumana). Music was my life. In raising
funds for every single production, I found great pleasure in being able to
convince people to share their hard-labored wealth with what was
important. Changing the world one by one, song by song, project by
project.
