By Allison Levine Speiser
I actually remember the launch of JNF's Blueprint Negev, which happened while I was still living in New Jersey. It sounded like a nice idea, bringing water supply to Israel's Southern desert and creating infrastructure there, but admittedly, the campaign didn’t mean much to me at the time.
The Negev was really far away from anything I connected with. I knew it was there, but it was never something I or anyone I knew was focusing on. It wasn't a place I had ever even visited, despite my many previous Israel trips over the years. When my family and I made aliyah in 2009 with Nefesh B’Nefesh, a JNF partner, we knew we wanted to be in the center of the country, nearer to job opportunities and friends. It was a logical move.