By Geri Shatz, Member of JNF's Makor Speakers Bureau
Hagit Stern. Edna and Eyal Hefer. Tami and Yaron Cohen. Jaris Hadid. Adam Ziv and Alaa Sweetat. Michal and Danny Kalderon.
Hagit Stern. Edna and Eyal Hefer. Tami and Yaron Cohen. Jaris Hadid. Adam Ziv and Alaa Sweetat. Michal and Danny Kalderon.
No, you don't know these names yet. They are those of artisanal
entrepreneurs in Israel's Western Galilee, and the quality of their work is
original and excellent. Each workshop is
worth a visit, each food should be tasted, and I will tell you just how to do
that in a moment.
But first, there is some recent history to relate:.
Johnny Stern, the owner of Stern Winery at Kibbutz Tuvat, and
Amnon
Gopher, a tour guide specializing in the Galilee recognized that forming a coalition of local artisans to work in concert to enhance their products and promote their businesses could also help to expose the public to the under-appreciated Western Galilee. They would rely on each other, not government agencies, to create, fund and direct their association. The next steps would be to hire an executive director, whom they found in Michal Shiloah, whose marketing and public relations background was honed at Motorola, and to develop a concept of bringing enough top-rated artisans to the association Western Galilee Now to be able to offer tour guides the ability to craft trips for discerning visitors that maximize the quality of visits to the religiously, historically and culturally diverse region.
Gopher, a tour guide specializing in the Galilee recognized that forming a coalition of local artisans to work in concert to enhance their products and promote their businesses could also help to expose the public to the under-appreciated Western Galilee. They would rely on each other, not government agencies, to create, fund and direct their association. The next steps would be to hire an executive director, whom they found in Michal Shiloah, whose marketing and public relations background was honed at Motorola, and to develop a concept of bringing enough top-rated artisans to the association Western Galilee Now to be able to offer tour guides the ability to craft trips for discerning visitors that maximize the quality of visits to the religiously, historically and culturally diverse region.